Social Media Optimization (SMO) is a way of generating exposure for a website through Social Media Networking sites and popular online communities and community websites, i.e. Facebook, Twitter, MySpace etc. It is akin to what happens in viral marketing, where a website is made popular through various tools and techniques with networking in social bookmarking, video and photo sharing. SMO is one of the best ways for a business owner to drive traffic to a website as it provides a way to do so at little to no cost at all. You can look at SMO as Web 2.0 marketing. |