Social Media Marketing (Social Media Optimization, SMO) is the process of utilizing various social media networks like Facebook and Twitter in order to reach a larger audience. Social media marketing services focus on obtaining “followers” or users for each social media network in order to spread a marketing message across numerous networks.
Social media networks are constantly growing as internet users are looking for new ways to communicate with others. The social media model is constantly expanding, providing advertising and monetization opportunities to businesses interested in getting involved. It is also becoming a competitive environment where companies each attempt to draw new visitors to their online presence.
Networks also provide unique opportunities for branding and deals that social network users can take advantage, giving them the opportunity to obtain exclusive deals or information. This means greater visibility for your company in social media.