Most organizations invest a lot of time and energy in maintaining a proficient Facebook & Twitter page. However, lack of proper regulation and management leads to a poor social media presence for a brand at times! Facebook presence is all about making the brand endearingly popular amongst its fans! The most important point is let not the social presence be managed by someone who isn’t aware of how online presence be managed. It is the job of some social media expert who is well aware of all facets of the internet and is adept at handling internet marketing practices.
It is important to come up with innovative ideas to keep the online audience hooked. Thus, coming up with regular surveys, competitions, and events involves the audience very well. They keeping coming back to your page to check out what’s new. This helps in increasing the fan volume and traffic on your page. Also, interesting free giveaways help your favorite customers interested & informed. Trust us promoting a brand with special deals, competitions and giveaways is a perfect way to gain positive attention.
For ensuring that your page is followed well, you could keep posting pictures of certain events, promotions, occasions etc. that the organization participates in! A tall profile picture, and constant uploading and tagging pictures are a few activities to insure constant activity on FB page. Asking questions and seeking opinions are yet other important activities that keep your audience list hooked. Relevant questions of the season regulate a flow of conversation on your page that reached out even to your dormant fans. It generated visibility!
Next and relatively important is to keep posting regularly, but just enough so that the essence is not killed. The right balance has to be striked, since one post too less is as bad as overdoing it and putting off the audience. Then, looking at various popular Facebook pages for ideas also helps!